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UI / UX Design

At CruxBytes, we help corporate as well as startups in redefining the customer experience for their softwares. We first understand their current experience and then we identify opportunities which can improve and reshape these softwares through our innovation, creativity and out of box thinking. Our goal is to go beyond great looking designs and rather focus also on user experience (UX).

It’s really all about focusing on the fundamentals aspects and granularities of providing a rich customer experience. You can’t just copy and paste the same elements of another website that scores high in UX. We have to focus on the most important source of information, which are your users. We really have to go out and start testing random concepts that you feel can work well for your website design. User behavior will ultimately determine which design provides the best experience.

Good Habits !

    Few of the obvious good habits we recommend for any website /mobile app are that it should have:

  • a quick load time
  • easy-to-read text
  • crisp and clear font
  • non-confusing navigation
  • proper formatting for content
  • organized site architecture

When you go beyond the expectations of the users, they’ll end up actually wanting to use your website. In this, the most fundamental step is to focus on great user visual design. Your interface is about the visual representation of your application or website and the functionality of the different elements on it, whereas usability is about how your website is navigated.

The key to great user interface design is to keep users engaged with innovative concepts. Not allowing users to get confused about what they’re supposed to do. That doesn’t mean that we have to dumb down your interface design.

At the end of the day, we want the interface to focus on the bigger picture with the bigger picture being the goal of your website. The goal of the website will vary depending on the type of site.

Responsive Designs

There are a large number of different devices and operating systems used in today’s age. That’s why you want your website to be compatible with different OS platforms, phones, tablets and even TV. Rather than go with separate mobile websites, it’s a better idea to go with a responsive design. It allows you to forego the time and money required to build and promote a separate mobile site. With responsive design you’re only using one website, so the marketing efforts you put into your main site also benefit your mobile marketing

Key Benefits

    Some of the benefits of improving user experience include

  • increased customer loyalty
  • increased customer reach
  • higher conversion rates
  • lowered abandon rates
  • decreased customer service requests
  • ultimate customer satisfaction

Our Services and Specialties

  • User Experience Optimization Strategy
  • User Research & User Testing
  • Customer Journeys & User Stories
  • Information Architecture & Wireframes
  • Visual Design Mock-Ups & Prototyping
  • A/B & Multivariate Testing
  • Personalization & Segmentation
  • In-House Development & Design Support
  • Monthly, Quarterly & Yearly Reporting